Monster Group Inc.

How we helped Monster Group Inc. lower their Facebook Ads CPA from avg $160/lead down to $14-$26 in less than a month.

Monster Group Case Study

90% Decrease In CPA

Avg cost per lead went from avg $100 - $200 down to avg $14-$26 per lead in less than 30 days.

803% Increase In CTR

Our new ad copies and creatives increased their CTR and overall engagement.

55% Increase In Leads

We found their budget was going a long way with the decrease in CPA. Their lead count was increasing substantially in comparison to prior months.

Increased Lead Volume

Reached a 2400% increase in lead volume in just a couple of months.

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Project Brief:

Monster Group Inc. has a few divisions which connect Australian’s to services including electricity, solar power and internet services. They have a massive monthly ad spend budget but they weren’t getting the most out of it. When Monster Group Inc. approached us they knew they needed some help mainly with their social media ads for solar energy. Their average CPA was sitting at $100-$200 a lead. Their goal was to get it down to $50 a lead.

  • Social Media Ads Management
  • Funnel design & build
  • Landing page planning
  • Project management/consulting/auditing
  • Progress Reporting

The Challenge:

Monster Group Inc. has gone through a number of staff as well as marketing agencies both local and international in an attempt to help optimize their ad spend dollars. Unfortunately, they weren’t having luck since their avg CPA was further increasing instead of decreasing due to the recent major Facebook changes.

When we stepped in to audit the account we found multiple opportunities for improvement…

  • some major pixel issues in the code which heavily affected campaigns
  • a poisoned pixel
  • opportunities to reach new markets
  • optimization opportunities
  • creative testing opportunities
  • required campaign structure for better performance
  • no nurturing and sales funnels created

The Solution

 

A U D I T & E V A L U A T I O N
We ran a comprehensive audit to determine areas of improvement and worked with their dev team to help fix some design & major pixel issues.


I M P R O V E D S T R A T E G Y
Based on data, we put together a new and improved strategy. We worked with their team to build new landing pages, consult for new videos, graphics, put together better messages and restructured their ad manager. We launched shortly after.


T E S T I N G E V E R Y T H I N G
We began a series of comprehensive tests which were scheduled to run for 2-3 months. We tested audiences, creatives, ad copies, objectives, ad types and landing pages.

The New Digital Marketing Efforts Improved Results!

Although the initial testing phase was scheduled to run for 2 – 3 months, we exceeded expectations and went beyond the initial $50/lead goal in less than 30 days.

Monster Group Inc. is currently receiving leads at $14-$26 during these competitive holiday months, and the cost is steadily decreasing as time goes by and the pixel is further optimized.

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Step 1

Research & Evaluation

We ran a comprehensive audit of the state of the industry, external performance benchmarks for the industry, and evaluated marketing options based upon consumer profiling.

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Step 2

New Audiences & New Creative

Finding the right audiences were incredibly crucial to success. We completed research to find the best performing audiences on both organic and paid search – then we developed creative to educate people through the organic website and generate demand via paid search ads.

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Step 3

Established New Facebook Ad Campaigns

We rebuilt their ad campaigns and set up new test campaigns with tailored ad copies. Based on our initial results, we revised creative and focused on our targeting to improve lead quality and generate leads at a lower CPA.

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