House of Cars Inc.

How we helped House of Cars Inc. increase leads by 48% & traffic by 208% within 12 months with an innovative – conversion focused online strategy.

“Catherine is a marketing genius! 5 stars all the way! Thank you for all your support and continued partnership.”

Justin Klee | House of Cars Inc. Owner
5/5
House of Cars Marketing Results

600% Increase In Traffic

Traffic went from avg 8k monthly visitors for many years, to an increase of 56K visitors in less than 12 months.

48%+ Increase In Leads

Traffic went from avg 8k monthly visitors for many years, to an increase of 56K visitors in less than 12 months.

Improved CPA

Avg cost per acquisition went from $200-$600/lead down to avg $12-$50/lead during competitive months.

Highest Impression Share

Maintained highest impression share of 60%-75% over massive competitors with a 90%+ top of Google placement.

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Project Brief:

When we first approached the dealership they were at the peak of their marketing & branding, however, competitors were catching up. After running one of our detailed audits, we discovered areas of improvement and opportunities to reallocate marketing dollars towards strategies that work better to increase ROI. We overhauled their online strategy, removed what was not working and brought in more innovative ideas that have driven dramatic results in a matter of months.

Our Roles:

  • Social Media Marketing & Ads
  • Google Advertising
  • Funnel Design/Build/CRO
  • Landing Page Design
  • Content Marketing
  • Search Engine Optimization
  • Project Management/Consulting
  • Vendor Relations/Auditing
  • Marketing ROI Analysis
  • Progress Reporting
  • Promotion/Seasonal Planning

The Challenge:

How do you get a company that’s already doing well, to do better?

House of Cars Inc. was already at the top of their game; With top dealer awards won for two consecutive years, 6 locations & a brand that could not be forgotten. Growth was steady, competition high – but we knew they could reach passed their “limits” towards a larger goal – to completely dominate their market and competitors. So we began our partnership almost two years ago. Since then, 2 more locations were opened in less than a year (8 in total), they’ve won more consecutive awards and have taken the biggest market share in their province.

Highlights:

House of Cars Inc. came into the market with a disruptive approach, offering vehicle financing for any credit situation – good, bad, new, bankruptcy. As the economy changed so did their strategy, making them one of the most successful dealers in the city – but the battle for online market share is tougher and more expensive than ever.

The problem? There weren’t many differences between their competitors online marketing strategy and their own. In the automotive world there are large well-known corporate companies that focus on offering marketing services to automotive dealers – not caring if they make you unknowingly compete with one another using the same strategies. House of Cars Inc. found themselves in a similar situation and our job was to pull them out.

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Sept 2017

Audit & Evaluation

We ran a comprehensive audit to determine areas of improvement and reconciled vendor invoices. We determined their true online marketing ROI and areas they can save/reallocate marketing dollars.

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Oct 2017

Improved Strategy

Based on data, we put it a lot of leg work and strategies to build a series of conversion focused funnels and landing pages with messages relevant to the audiences we were going to target. We launched shortly after.

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12 Months Later

Results & Innovation

We hit amazing milestones and results over the course of the first 12 months, and to this day we continue to reach limitless peaks and are constantly finding new and innovative ways to increase conversions and performance month over month for our long term client, House of Cars.

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